ATLANTA – The PGA TOUR today announced that The Coca-Cola Company (NYSE: KO) has renewed its relationship as Proud Partner of the TOUR Championship in an agreement that extends through the 2027 tournament. In addition, the global beverage provider has signed a new five-year Official Marketing Partnership with the PGA TOUR that sees Coca-Cola return as the Official Soft Drink of … [Read more...]
Larry Fitzgerald, Tom Glavine, Andruw Jones and Billy Andrade headline return of TOUR Championship Charity Challenge
ATLANTA – TOUR Championship officials today announced the return of the TOUR Championship Charity Challenge, a televised nine-hole exhibition on Wednesday, Aug. 24, from 3-5 p.m. to benefit the East Lake Foundation and the TOUR Championship’s other charitable beneficiaries. The match, which will be played in a scramble format, will take place on the back nine at historic … [Read more...]
TOUR Championship to partner with WestRock to enhance sustainability efforts during the 2022 tournament
ATLANTA – In an effort to enhance sustainability efforts at the 2022 TOUR Championship, tournament officials today announced a partnership with WestRock, an Atlanta-based, global paper and packaging company to serve as an “Official Sustainability Partner of the TOUR Championship.” Through the partnership, WestRock will provide added resources to the tournament’s sustainability … [Read more...]
TOUR Championship Announces Youth and Military Ticket Programs
ATLANTA – Tournament officials for the TOUR Championship today announced the tournament’s complimentary youth and military ticket programs, as the culminating event of the FedExCup Playoffs and PGA TOUR season prepares its return to East Lake Golf Club, August 24-28. Youth Ticket Program Those looking for an activity the entire family can enjoy should look no further than … [Read more...]
Accenture joins the TOUR Championship as a Proud Partner
ATLANTA – The PGA TOUR today announced Accenture as a Proud Partner of the TOUR Championship – joining Coca-Cola and Southern Company – in an agreement that begins with the 2022 tournament and extends through 2027. The addition of Accenture, a global professional services company with leading capabilities in digital, cloud and security, will further elevate the TOUR … [Read more...]
Alex Urban named Executive Director of the Tour Championship
ATLANTA – The PGA TOUR announced today that Alex Urban has been named Executive Director of the TOUR Championship and replaces Allison Fillmore, who has taken a new role at PGA TOUR headquarters and will relocate to Ponte Vedra Beach, Florida. Urban arrives in Atlanta having served as General Manager and Executive Director of the Sentry Tournament of Champions in Kapalua, … [Read more...]