By Jack Crittenden
Affiniti Golf Partners recently added The Harbor Club, an 18-hole private club in Greensboro, Ga. The fast-growing operator now has 24.5 18-hole equivalent courses in its portfolio, up from just eight courses only three years ago.
The Harbor Club is a 1,000-acre planned, gated community framed by nine miles of lakefront, halfway between Augusta and Atlanta. Its Tom Weiskopf and Jay Morrish-designed course opened in 1991.
“It was clear that Affiniti holds a profound stake in all who spend time at The Harbor Club, whether it be the 20-year resident or the weekend golf vacationer,” said The Harbor Club’s Owner, John Matney. “Their significant presence in the Georgia golf market and knowledge of golf communities made Affiniti the easy choice to manage our club.”
In addition to managing all golf operations, Affiniti will oversee see the dining, maintenance, pool, tennis, swim and lodging functions at The Harbor Club.
In January, the company took over Cross Creek Country Club in Mount Airy, North Carolina. Cross Creek is a private club that was established in 1974 by a group of investors, including the Woltz family. Designed by Joe Lee in 1973 and renovated in 2006, Cross Creek is situated in the picturesque setting of mountains and streams near the Virginia border.
“We believe this location is one of the most beautiful in northwest North Carolina and provides a unique setting for a first class golf course,” said Ed Woltz, president of Cross Creek.
Affiniti hopes to improve the club’s financial performance while enhancing the experience for Club members.
“We have many improvements planned, but our most immediate plans include a new website, increased member activities, enhancing the pro shop, a new club newsletter, new lunch and dinner menus and improved customer service,” said Steve Willy, a founding Partner at Affiniti.